The question you have to do yourself if you are thinking about promoting your business through social media is this:
Does your potential audience use social media?
If the answer to this question is yes, then you have to do the same.
How can social media benefit your business?
Social media with its rapid rise, particularly over the past 10 years, is now an integral part of our everyday life. The average person uses social media on average about 2 hours a day, a number that is even higher in younger ages.
By keeping a strong presence on social media, you achieve the following:
- Be in constant contact with your audience. A modern consumer requires the best possible and immediate service. Through social media a communication channel is created that achieves exactly that.
- Increase customer retention rate. At a time when the consumer is bombarded daily by impersonal advertisements designed to favor another company from yours, managing to build a relationship with him through the easy and fast communication provided by social media is key to being able to keep your customers.
- Improving corporate image. By producing and publishing quality content in which followers react and republish, you achieve exactly that.
Year-on-year, advertising tools that social media platforms offer to businesses are rapidly improving. Never in the history of marketing, companies could advertise their products and services with so precise targeting. By analyzing demographics such as age, gender, interests, location, and dozen others, we are able to deliver profitable promotional campaigns to maximize return on your investment.
