Prior to deciding the construction of a website, you must have made clear and understand the following:
-A website construction is a never ending project. There is always something that can be done like the addition of services, content refresh or checking for misprints and links that are out of order.
-In the same way you the set-up in your shop, your website must be refreshed regularly. Search engines will prefer websites that are active instead of those staying stationary. You can update your products daily or weekly, add more instructions or comments in order to provide more information for the visitors of your website.
-If you want your website to show up on search engines when people are searching for your products, then you must be sure that it has beenoptimized for your key-words. It is suggested that there is an individual page for each key-word, product or service than putting them all together in one page.
-Your website must be easy to read. If you are selling very specialized products or services, then it is not possible for all the visitors to possess the same experience and knowledge that you do.
-What is the aim or the target of your website? This first and most important step you should think before contacting a web designer. You have to determine what results will the website have for your business or you.
– Do you want the products to be sold?
– To advertise your services?
– Or do you just want to gather your information in one place which will help you find possible clients?
How will you evaluate its success? Is traffic your aim for? An increase in your income? Updating your visitors? What is important for you?
–Constructing a website is not the magic solution that will solve all of your problems. If your sales our low, or there is insufficient guidance, then a well designed website can help in the improvement of the turnover, but it is by no means the only that should be taken. Your online presence can boost your company other strategic actions need to follow.
-Finally, it must be guaranteed that your website provides what the visitors expect and need from you. You must know the demographic data of your current and future clients, so your website reflects them. Your visitors will not be impressed with a nicely designed website, if it does not include what they expect, or a website describing your products but not being able to sell them.